SEO Book’s Robots.txt generator makes it easy to create the robots.txt file that commands the search crawlers which pages on your site should be crawled and which ones are to be left out. This tool works as a standalone desktop software and makes it easier for you to analyze URLs in a comprehensive manner. The tool checks 62 issues according to 52 parameters in the shortest possible time – a task that would be time consuming if performed manually. It is a free tool that identifies issues on your site and measures your site traffic and performance. With the free version of Link Explorer, you can research just 10 queries with 50 rows of data.
Why Speed Matters
Google’s move to mobile-first indexing means that search engines prioritize a website’s mobile version regarding ranking. Even with a great desktop version, your site may not score high in local searches if it’s not mobile-friendly. Deep keyword research improves local and national SEO strategies. This approach includes finding keywords matching hyperlocal and larger search inquiries to ensure your content satisfies audience demands. Google considers recency a primary ranking factor, meaning fresh content often holds more weight in search results.
Not all users and search engines can parse text in an image, and translation apps can’t read it. So it’s better that your navigation, headings, and other important words you want indexed be on-page text. Basic to image SEO, you need to use a file format that search engines can index.
Ways to Optimize for Zero-Click Searches
Or you could link to blog posts that could elaborate on a certain topic that you briefly mentioned. You can use WordPress plugins that will let you turn your outbound links into nofollow links. Other tools like backlink SEO Anomaly audit, site audit, keyword research, and on-page SEO checker can help identify pressing issues and resolve them in minutes. LSI keywords will usually be included naturally as you write but most people tend to overlook them and focus only on the main keyword with little to no variety.
Facebook reviews are a great way to showcase that your business is authentic and providing quality of service to your clients. Google reviews are great, however, whilst trying to rank your Facebook page on Google, using the review area inside of Facebook will show Google that people like your business. If you are unsure what your keywords are, use the google keyword planner tool or the chrome extension Keyword Everywhere to validate them.
- And while we may not always get it right, we’re making good progress in tackling the problem.
- And you can use the “Overview” report to analyze your rankings on a keyword level.
- This will provide more context as you go through the areas you can improve to increase Google ranking.
- As the “go-to” search engine, Google dominates the industry, processing in excess of 3.5 billion worldwide searches every day!